Associated Press
AP Mobile Brand Launch

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I designed social media and marketing assets for The Associated Press during their AP Mobile brand launch, working with SC Media. The campaign included visuals for Facebook and Twitter that introduced the refreshed brand identity.
A central deliverable was an infographic timeline of AP’s journalistic history, connecting over a century of reporting to their new digital presence. The assets helped AP communicate their brand evolution while reinforcing their credibility as a news source.
Year: 2012